# Launching Personalization

#### 1. Go to Personalization and click 'ADD SEGMENT' to launch a new segment

![Click 'ADD SEGMENT' ](https://661400850-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPoxNGBEtJpoUMq31G4%2F-LT6VhTqGL9xUehrPJ5S%2F-LT6XG8ZtFkS0SI8e_aV%2Fimageedit_13_6846280392.png?alt=media\&token=52597fac-a035-412f-bd00-0ee40e45579e)

#### 2. Enter the URL for which you wish to personalize the content and click 'Next'

![2. Enter the desired URL and click 'Next'](https://661400850-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPoxNGBEtJpoUMq31G4%2F-LT6VhTqGL9xUehrPJ5S%2F-LT6XRz8ojiwG26TyhGt%2Fimageedit_17_2151649970.png?alt=media\&token=877cb37c-2235-4663-8af8-4d0a1aa8dfd4)

#### 3. Select the category to be shown on the URL and click 'LAUNCH SEGMENT'

![3. Select 'Category' and click 'LAUNCH SEGMENT'](https://661400850-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPoxNGBEtJpoUMq31G4%2F-LT6VhTqGL9xUehrPJ5S%2F-LT6XVr8H75lbPetTvEP%2Fimageedit_20_8937349990.png?alt=media\&token=e42d1b14-4107-4b49-bba3-9b5a55325bea)

## That's it! You just launched a new segment

![Your new segment is ready to go!](https://661400850-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LPoxNGBEtJpoUMq31G4%2F-LT6VhTqGL9xUehrPJ5S%2F-LT6ZQsgdtOR99LqV940%2Fimageedit_22_5683663908.png?alt=media\&token=af1dcdff-90b4-448b-906f-97f960bfcb27)