> For the complete documentation index, see [llms.txt](https://docs.airim.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.airim.co/getting-started/adding-ctas-to-faqs.md).

# Adding CTAs to FAQs

You can improve click through rates to your individual pages by adding a Call-To-Action (CTA) at the end of your FAQs.

CTAs help in: 

* Giving link to a detailed article (Example: "Learn More")
* Improving navigation (Example: "View Pricing")
* Creating an urgency (Example: "Sign up Now")
* Promoting an offer (Example: "Click here for discount")

Adding a CTA is simple. 

1. Log in to your Airim account and click the **Content Manager** icon from the menu on your left\
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   &#x20;<img src="/files/-LX4xiw5COL3s-6VTPJz" alt="" data-size="original"> <br>
2. Click the FAQ in which you wish to add the CTA<br>
3. You will be taken to the section called "**Compose the FAQ**" by default. You will see a field for Question and another for Answer. Scroll down to see **Call To Action**. If you scroll down further, you will see "**On Clicking The CTA**", followed by "**Take user to link**".\
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   &#x20;<img src="/files/-LX4zdytzPg1Xn5pwHvH" alt="" data-size="original"> <br>
4. Under **Call To Action**, write the text you wish to show the user (example "Sign Up" or "Learn More"). You can also choose a text from the dropdown list that appears automatically.\
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   &#x20;<img src="/files/-LX5-OzuzcvjBugFCxJX" alt="" data-size="original"> <br>
5. Now enter the link you wish to take the user to when they click on the CTA\
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   &#x20;<img src="/files/-LX5-mqRLSJDEMhe2lWa" alt="" data-size="original"> \
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   You can enter the URL to an external website too, by pasting the complete link (like <https://trello.com/b/s4ogkn1O/airim-roadmap>)\
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   But if you are taking the user to some place within your own website, you may either enter the full URL or just start the link name with a **/**<br>
6. Click **Update CTA** to save. Then go to top right and click "**Update**". This will save the FAQ.\
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   &#x20;<img src="/files/-LX51Lfc2yYW8Bhe1z9J" alt="" data-size="original"> <br>
7. Your users will now be able to see the CTA when they click the article in Airim widget.<br>