# Adding CTAs to FAQs
You can improve click through rates to your individual pages by adding a Call-To-Action (CTA) at the end of your FAQs.
CTAs help in:
* Giving link to a detailed article (Example: "Learn More")
* Improving navigation (Example: "View Pricing")
* Creating an urgency (Example: "Sign up Now")
* Promoting an offer (Example: "Click here for discount")
Adding a CTA is simple.
1. Log in to your Airim account and click the **Content Manager** icon from the menu on your left\
\
2. Click the FAQ in which you wish to add the CTA
3. You will be taken to the section called "**Compose the FAQ**" by default. You will see a field for Question and another for Answer. Scroll down to see **Call To Action**. If you scroll down further, you will see "**On Clicking The CTA**", followed by "**Take user to link**".\
\
4. Under **Call To Action**, write the text you wish to show the user (example "Sign Up" or "Learn More"). You can also choose a text from the dropdown list that appears automatically.\
\
5. Now enter the link you wish to take the user to when they click on the CTA\
\
\
\
You can enter the URL to an external website too, by pasting the complete link (like )\
\
But if you are taking the user to some place within your own website, you may either enter the full URL or just start the link name with a **/**
6. Click **Update CTA** to save. Then go to top right and click "**Update**". This will save the FAQ.\
\
7. Your users will now be able to see the CTA when they click the article in Airim widget.